Are you a smart consumer? Think before you answer... the definition is changing! It used to be about buying the highest quality products at the lowest price, and many have mastered this skill. However, many savvy consumers now think about the social and ecological impact of their purchases; the cost of manufacturing on the environment as well as the social effects on the workers and community who produce consumer goods. These are all factors that many responsible consumers consider while making a purchase. Whether a person is buying fruit, a t-shirt, or a toy...  how it was made and how it made its way to you are some things to consider. Sounds like a lot to think about, right? It is, but to make it all easier, now there is Locallectual.

The idea behind Locallectual is to offer a personalized shopping experience based on your preferences. Shop for what you want, made where you want. You can shop by category, country of origin, state of origin, or search for goods made within a designated mile radius of your zip code! This saves you, as a consumer, precious time while leaving you with the peace of mind of knowing exactly where your purchase was produced.  This site also gives you information about the manner in which various products are made and by whom. Locallectual doesn't stop there; other features allow you to:

• Contribute!  Locallectual is a wiki-type site, so if you know of a producer in your area that is not listed, click on "Add Entry " to add them to the database!
  
  
• Create a user profile allowing you to specify your purchase preferences - choose your geographic regions of interest, what items you are interested in, and receive recommendations based on what you choose.

• Network with other Locallectuals in your area or in an area you intend to visit, or network with those with similar interests and hobbies.

• Learn more about manufacturing practices as well as why its important to support your local producers.

• Learn where to buy and eat local no matter where you are with our soon-to-be-live “Local Lowdown” city pages.

• Be Green!  Locate eco-friendly companies by searching within our "environmentally friendly" category.

• Benefit from the knowledge and experiences of other consumers through the ratings and reviews feature.  And of course, share your knowledge and experiences in the same way.